[art direction, graphic design, creative management]
Using a combination of global assets provided by Beneift Cosmetics and original graphics, and in collaboration with our Visual Merchandising team, developed in-store updates for Shoppers Drug Mart across Canada. Artwork featured engaging model images and educational callouts to speak to the SDM customer.
Campaign artwork included focus units, pillows, lightboxes, till points and POPs.
VM team: Melissa McVicar, Senior Visual Merchandising Manager + Grace Orchard, VM Coordinator.
